by Ashwin Satyanarayana | Jan 3, 2022 | Social Media
Last year (2021), I remember a series of striking conversations with several awesome folks on LinkedIn. What started off as a simple response to one comment on LinkedIn led to a series of conversations with several folks on LinkedIn (almost all of them were...
by Ashwin Satyanarayana | Dec 22, 2021 | Analytics
When is a marketing campaign good or bad? Say hello the question that pricks us all the most. How do you make that decision? If you are like most people, you’ll base it on “how it looks, and what your brain keeps nagging you about”, or “gut...
by Ashwin Satyanarayana | Dec 22, 2021 | Analytics
What is UTM tracking or UTM codes, you ask? UTM stands for Urchin Tracking Module — It’s a way to track campaigns, links, and ads by adding parameters to URLs. A UTM Builder (campaign URL builder or UTM generator as it’s sometimes called) is an easy...
![Nocode App Development: 14+ Tools]()
by Ashwin Satyanarayana | Dec 20, 2021 | Apps
This is the age of nocode. Thanks to nocode app development, you can build apps without code, and you should know — whether you are directly involved with building apps without code (or with code). I’ll harp about this until I can’t. There’s...
by Ashwin Satyanarayana | Dec 20, 2021 | Video
Heard of the video platform Dubb? Ever wondered why use Dubb at all? You have no idea what you are missing out on and there are more reasons than you think. If you are looking for reasons, I got them here for you 👇 By now, you shouldn’t need any convincing at...
by Ashwin Satyanarayana | Dec 18, 2021 | Conversion Optimization
Georgi Todorov of SEMRush recently compiled a titanic-sized compendium of Artificial intelligence stats (and it’s worth a look). Which brings us to Conversion Intelligence. The reason you need it and how it helps you launch smarter (and better) campaigns faster....
![Bottlenecks in Marketing: How to Fix Em’]()
by Ashwin Satyanarayana | Dec 17, 2021 | Digital Marketing
Bottlenecks in marketing are mostly our fault — I mean, it’s not like you are working on long manufacturing lines where things could go wrong. There are all kinds of bottlenecks in life, marketing, and business, agreed. But the bottlenecks in marketing are...
by Ashwin Satyanarayana | Dec 15, 2021 | Analytics
Data visualisation for marketing is a gift that you probably didn’t use yet.It’s one of those things that has the power to transform boring data into visually-rich, stunningly insightful, and an absolute treasure trove of information about your “results”. Visuals...
by Ashwin Satyanarayana | Dec 10, 2021 | Analytics
Wondering how to use Databox? Let’s get to “Why” first… What’s the traffic to my website looking like? Go to Google Analytics and login. What is my website and/or blog performing on search engines like Google? Go to Google Search Console...
![Social Media Flexing: How It Damages Your Marketing]()
by Ashwin Satyanarayana | Dec 8, 2021 | Social Media
Wondering what Social Media Flexing is? Social media flexing is the overt “showing off” or maybe “subtle showing” off that happens all the time on social media. I bet 80% to 90% of your social media feed is all but social flexing. What was once...
