Google Ads has been around, for a long time. So much that Google Ads has developed and implemented advanced bidding strategies for you to help automate your bidding strategies, maximize your Google Ad Budget, and to help you achieve your goals with Google ads. Popular advice Google Ads automated bidding strategies make you believe that … Read more
As a long-term WordPress user, Gutenberg will change everything you were used to with WordPress.That includes amazing ways to create Contact Forms With Gutenberg (not including several other form types that you can create). Upgrade to WordPress 5.0 and you’ll see Gutenberg will come home, knocking on your door. Gutenberg is already here. Using “blocks” … Read more
Shopify for eCommerce is the best thing that ever happened to eCommerce. It truly takes away the technical headaches and helps you focus on marketing, growing, and profiting from your business. Focus on that, and eCommerce support, and you are solid. TL; DR: When starting a business, just sign up for Shopify and get started. … Read more
There’s an app for that. Maybe. But chances are that you are buying too much stuff when it comes to marketing apps. If you are like me, I bet you’ve gone out of your way and invested in a boatload of marketing apps to maybe make it easier for yourself to do digital marketing. Or … Read more
Running PPC campaigns well-enough to make them work for your business is ridiculously hard — not because it’s really hard, but because a lot goes into a campaign and businesses don’t usually take their time out to ensure that they implement PPC best practices. Google ads or Facebook Ads might appear as if it all … Read more
Do you have to worry about the code Divi Builder leaves if you remove it, change themes, or uninstall it? Ever since Chris Lema wrote the post If You Use Divi Theme with WordPress, It better be Forever, there’s been a lot of talk about messy code that the Divi Builder is purported to leave … Read more
Before we get to the importance of landing pages, let’s reframe that single question and split it up into a few other questions: For the effort and money you spend to get traffic to your website, would you like to maximize lead generation? Do you want to waste time waiting for developers and designers to … Read more
For a long time now, I’ve been a believer in sending out plain text emails. Fancy HTML emails with images and other paraphernalia is not my thing. When I say Create Stunning Emails, my emphasis is both on design and results. HTML emails are like unnecessary fat — tempting, but totally avoidable. Also, most email … Read more
TL; DR Quick question: When it comes to email marketing, should you use Plain text Vs HTML emails? What should you use, and why? Answer: Mostly plain text. Sometimes HTML (always optional). I no longer have the time or the patience to convince clients when they come asking as to whether or not they should … Read more
Why vertical videos, you ask? Coz’ they are big now. You can debate Vertical Videos Vs Horizontal Video all you want, but it’s time to notice the vertical elephant in the room. Vertical videos are all the rage now and there are platforms like TikTok, YouTube Shorts, LinkedIn Videos, Instagram Reels, Facebook Stories, and Instagram … Read more