Quick question: Do you use drag and drop landing page builders or do you use HTML pages that are designed by your designers (and I am hoping you do use landing pages for your marketing campaigns)? In all my years of working as a digital marketing professional, I can’t even begin to count the sheer … Read more
Why a post on email marketing mistakes? Because chances are that you are doing every mistake in the book, as you read this (I know as I am doing it too). Email Marketing Is still effective, the use is on the rise, and it’s still the de facto mode of communication. As a business, it’s … Read more
Your website should normally be the first destination to help you start generating leads. It so happens that the importance of your website — as far as generating leads is concerned — is almost always overlooked. Most business websites aren’t even designed from a marketing standpoint, let alone generate leads. Whether you get 10 visitors … Read more
This isn’t an economics post. So, what’s the law of diminishing returns doing here? Read on Andrew Chen wrote an insightful piece of the Law of Shitty Click Throughs where he writes that everything new doesn’t remain new. What’s new and novel now doesn’t stay like that forever. He writes: “Over time, all marketing strategies … Read more
Ever considered running evergreen PPC campaigns (budgets permitting, of course)? There isn’t a business that’d like leads and sales coming in only during parts of the year (even seasonal businesses wish that their business wasn’t seasonal). You want your leads and sales pouring in, every day, each month, throughout the year, forever and ever. Evergreen … Read more
Facebook Advertising cost has already gone through the roof. You better know how to keep those costs down. Facebook is turning into a behemoth of an advertising platform with an incomparable number of visual formats for ads, the number of different campaigns you can run, the kind of audiences you can target, and the way … Read more
Note: This is a guest blog post by Victoria Greene — She is a freelance writer and branding consultant. She updates her blog, Victoria Ecommerce, with news on the latest trends in the world of marketing, design, and ecommerce. Victoria has a drive for helping store owners achieve the most from their online presence Running … Read more
The time for video creation has come (so the video creation tools will rule). You can’t run, you can’t hide, and you can’t get away by just typing. There was this maxim in the world of digital marketing, as we know it: “All brands are publishers” I think those days are long gone. Today, that … Read more
Instagram Advertising is the next best thing to Facebook Advertising. In fact, if you have the budget and the creatives, you should utilize both. If you are convinced that Facebook Advertising is a powerful way to boost your reach, get leads, and run campaigns for conversions, Instagram advertising is just as good (or maybe better, … Read more
Looking for Facebook Live Ideas? Get yourself some coffee. Facebook made it possible for absolutely everyone with a Facebook account (on phone or from the desktop) to go live. With Facebook Live, you can do live streaming from wherever you are and let the world see exactly what you want to broadcast. Many brands, businesses, … Read more