Digital Marketing strategy isn’t easy to implement, but it’s not hard either. The mechanics of online marketing remain more or less the same. There are only so many channels you’ll work with and it doesn’t get fancy anywhere. The only variables are aspects that you’ll change depending on your business and your brand. Also, how … Read more
Let me the clarify at the outset: Best landing page design for me is something that brings in results. Anything more is welcome, but nothing less. Looks don’t matter. I don’t care about anything else except for the singular reason the landing page is being built for. The trouble with digital marketing is that there … Read more
Quick question: Do you use Dropbox? What do you think is the secret behind the success of the behemoth? Any guesses? The answer: Referral programs. Dropbox now claims a $1B revenue run rate and is cash flow positive. Dropbox’s affiliate program – which is a very successful program catapulting the company to stardom, bringing in … Read more
Without a lead funnel (more popularly known as the sales funnel), your business is a dud. There’s nothing you’d accomplish without one. If you choose to ignore funnels, you might as well ignore any expectations you might have about making any sales, growing your email subscribers, or bringing anything fancy like marketing automation to work … Read more
First things first: Social Marketing is not like marketing elsewhere. If you are on social media, treat it like your chance to build your network, make an impact, provide value at scale, and make new connections easily. Social media is not for you to sell anything. Whatever you do, please don’t get your social media … Read more
Ever wondered if content Marketing really works? Did you think it’s a back-breaking, nausea-inducing, back-breaking, and thankless endeavor? Maybe. Maybe not. If it wasn’t important at all, Michael Brenner of ContentMarektingInstitute would not bother cooking up a formula – and a book titled The Content Formula — for Content Marketing ROI. Content marketing, if you … Read more
You know what? If you are doing any Landing Page Design Mistakes, you are seriously embarrassing yourself. On top of that, you are losing out on opportunities while throwing marketing dollars down the drain. Landing pages are the single most important element in your sales funnel. There’s just no point in sending traffic to a website … Read more
There’s a lot of bullshit marketing advice out there and I am worried that you are spending way too much time reading that same advice and wasting away even more time before you end up working every day in a way that makes a difference to your business. Forget blogging, SEO, social media, PPC, and … Read more
Why bother with “another” Facebook Advertising Guide? Because when we spend our own money to run our own campaigns, our insights and perspectives are pure gold. But wait. How big is Facebook advertising, you ask? According to Craig Smith of Expanded Ramblings, there are more than 4 million businesses and individuals using the platform to … Read more
While this is a MailChimp Vs Drip tug of war blog post, I use both. I want you to think and decide which one works for you best. MailChimp, you very well know, is an absolute gem of an email marketing software. Recently, they had let out their automation tools for everyone to use, and … Read more