You might not think of it much but with a single act or a choice of going for DIY Website Builders can save you at least about $7000, more or less when you are looking to design or redesign your website. How, you ask? We could just write a one-liner such as this: direct savings, … Read more
Chances are that your social media strategy is completely wrong. Social Media lets every business communicate, relate, and build a network of passionate customers. Most businesses, however, are too busy “wasting time” or “resisting it”. You don’t have to like “Social media” to make it work for you, or your business. No one cares whether … Read more
Speed (or the lack of it) kills any chances you might have to glean ROI out of your digital marketing efforts. More than half of web users abandon your website if it takes more than 2 seconds, according to a study by Akamai and Gomez. More than 79% of shoppers will never return to your … Read more
Every visitor to your site is a result of some action you take or a dollar you spent (actual dollars or perceived value of your time). If you don’t start retargeting, you lose visitors. It hurts to see your efforts wasted. Given then it’s already hard enough to get relevant audience that says: “I can’t … Read more
Or digital advertising in general. but…you can’t ignore PPC rules (coz’ they cost you money). Stay with me, this is a long post. You’ll stay because you are wasting your money, time, resources, and yelling at your marketing managers or the agency you just hired. Maybe the issue is with you. It’s with your system. … Read more
In the year 2012, If Prestige Marketing’s Infographic is anything to go by – with due thanks to Pablo at Fortune 3 Blog — then ecommerce changes every few weeks or months. For instance, there’s been an increase of 400% in mobile searches between 2011-2012. At least 44% online retailers are investing more in mobile … Read more
You are an entrepreneur. You had a dream, you had an idea, and you took on this apparently lonely journey to defy odds, make your business work, and leave a legacy if possible. You took the massively daring jump, you are off the cliff now, and you probably got a website developed. Or maybe you … Read more
Facebook is the newest, in-demand destination in town. Lately, there’s been a lot of action on the ad inventory side and Facebook has been trying to do what it can to compete in the extremely competitive ad land scape. You can’t even put Facebook out of any kind of a media buying plan or off … Read more
Too many Google Adwords accounts are set up to lose cash. They have no structure, no meaning, and are usually a mess. Every time that happens, it’s a hole that continuously drains you off your ad budget. It makes you believe that you are spending for nothing. It’s a nightmare, a hell-hole, and obviously a … Read more
The Indian ecommerce industry is al set to touch a whopping $38 billion mark this year (2016) It’s 38, with a B. So, you have FlipKart, SnapDeal, Myntra, and many more but the market is only beginning to take shape. For the small business owners in India, there’s humongous potential. There are tons of niches … Read more