Do you really need social media tools? Oh yes, you do. Social media is big but we all know how it sucks time out of your already busy schedule. Organic marketing doesn’t directly contribute to your ROI (but it does so indirectly and is one of the major parts of the what I call as … Read more
Love Adroll? Want to learn how to use Adroll with WordPress? Adroll is a popular tool to help you setup, launch, and manage retargeting campaigns across the web. Since more people now use WordPress, it makes sense to figure out how to use Adroll with WordPress. But, before that… Now, the trick is to build … Read more
Once you get used to it, doing videos is faster than writing a blog post, creating a whitepaper, or trudging up the hill to write your next PDF giveaway. That’s good news because you’d need video for lead generation, branding, awareness, and more. Starting 2017 and beyond, video is going to be bigger than ever. … Read more
Message matching landing pages are crucial. Chances are that you are doing it right. Whether or not you run paid campaigns, your visitors should be able to click through an ad or a link and “land” on a landing page. It’s not fancy. It’s not “nice to have”. It’s imperative — whether or not you … Read more
If your Facebook Ads aren’t working, it could be about your business (or the specific niche your business is in). It could be about Facebook’s ad policies. Or if you are checked off on both of the above, it might simply be about how your Facebook ad campaigns are set up. It hurts to see … Read more
So, you launched your business. Congrats. Someone is going to rub some of these Digital marketing Myths on you. Perhaps your business has been on for a while (the digital marketing myths, surprisingly, still apply). Hopefully, you have a site that’s built for speed, designed for success, and looks fabulous to boot. You worried about … Read more
How do Facebook ads work? Do Facebook ads make sense for your small business? Facebook ads can work great for your business. Only, if you do it right. Craig Smith of Expanded Ramblings thankfully curated some Facebook Advertising Stats. There are 4 million advertisers on Facebook, at the time of this writing. 70% of the … Read more
Guest posting sucks. Unnecessarily made popular by SEO agencies and earnest bloggers, it gets way too much credit than it deserves. Have you been checking the web for guest posting opportunities? Did you honestly think that guest posting — for SEO, traffic, branding, or whatever it was that had you convinced — is the best … Read more
Are you blogging for business? Great. Did you know that there are regular bloggers (solo) who do a much better job with blogging that entire businesses with fancy in-house teams? “We founded our startup last year. We are developing the prototype” “We are trying to get into YCombinator” “We have a website. A cool looking … Read more
If you thought email marketing is dead (in this day and age of raging social media use), you are wrong. Psssst….Here’s a secret: If you — for a moment — step out of the crowded Internet pathways of the United States, United Kingdom, Australia, and all the other developed nations, Email Is not even Born. … Read more