by Ashwin Satyanarayana | Aug 23, 2023 | Uncategorized
Among several hundred things you’d do to help boost eCommerce conversions, using the best Shopify apps for Upselling at checkout is truly a low-hanging fruit to boost eCommerce conversions. I mention upsells and cross-selling in my list of 12 Shopify checkout...
by Ashwin Satyanarayana | Aug 11, 2023 | Content Marketing
Are you sold on the benefits of blogging for your business? That’s a good start. Along with the right business blogging tools, blogging itself lies at the foundation of inbound marketing. With business blogging, you get relevant traffic, you have a chance to...
by Ashwin Satyanarayana | Aug 7, 2023 | Ecommerce
Here’s the thing with eCommerce SEO approaches (and SEO in general) — everything you read (or watch or listen to) online is written by marketers for marketers — It’s a half-hearted attempt for eCommerce brands, small business owners, content...
by Ashwin Satyanarayana | Aug 4, 2023 | Ecommerce, Email Marketing
If you aren’t using automated eCommerce email marketing workflows, it’s a superpower you aren’t using. You could practically switch off all of your marketing campaigns, marketing dollar spends, and all the effort you take to promote Shopify stores and just focus...
by Ashwin Satyanarayana | Jul 19, 2023 | Ecommerce
Without doing eCommerce Store marketing, you’ll only hear crickets and the sound of your head buzzing. It’s not enough to get a great idea, a minimum viable product, or setting up a great foundation for an eCommerce store; you have to do much more. One of...
by Ashwin Satyanarayana | Jul 17, 2023 | Ecommerce
Marketing your eCommerce store is perhaps the most persistent, ongoing issue merchants have. Some free Shopify Marketing tools help ease the process and get to a default “Do it first, tweak it all later” mode. That’s a good thing for Shopify...
by Ashwin Satyanarayana | Jul 14, 2023 | Email Marketing
This MailerLite review will be continuously updated, refreshed, and managed. That’s how it should be, right? Email marketing platforms are plenty. To thrive with an email marketing platform, however, there are 101 different aspects to consider (given the type of...
by Ashwin Satyanarayana | Jul 5, 2023 | Ecommerce
Learning how to write eCommerce product descriptions helps you drive up sales, inch closer towards desired customer lifetime value (CLV), boost average Order Value (AOL), lowers the incidence of returns, increases sales, and puts cash in your pocket. It sounds simple...
by Ashwin Satyanarayana | Jul 3, 2023 | Social Media
The folks at Visme are on steroids, I think. Visme has several new features planned. Visme is already a well-equipped graphics design and content marketing asset creation tool that gives your business super powers. Earlier, Visme announced a new way to create and use...
by Ashwin Satyanarayana | Jun 30, 2023 | Digital Marketing
If you ever found yourself asking “What is Geolocation used for?”, forget the hype. Here are the basics: you don’t want to show the same content to every visitor, regardless of where they come from. There’s a little thing for personalization and it’s...