by Ashwin Satyanarayana | Sep 18, 2023 | Digital Marketing
To Simplify digital strategy is to simplify your entire business. It is what it is. Digital strategy businesses effectively navigate the digital landscape and achieve your goals. To simplify your digital strategy, start by defining your goals and target audience. This...
by Ashwin Satyanarayana | Aug 30, 2023 | Wordpress
Looking for the best WordPress themes you could ever lay your hands on? This list is a result of over 12 years of looking for the best WordPress themes I could possibly find. No, I won’t bother with 22 or 32 top WordPress themes. Choosing from that big a list is...
by Ashwin Satyanarayana | Aug 28, 2023 | Social Media
As a small business, your marketing budget is probably very limited, and that’s why social media is а must. Social media is a great way to discover new fans or potential customers, it’s also very good for communicating with existing potential users. By not being on...
by Ashwin Satyanarayana | Aug 23, 2023 | Uncategorized
Among several hundred things you’d do to help boost eCommerce conversions, using the best Shopify apps for Upselling at checkout is truly a low-hanging fruit to boost eCommerce conversions. I mention upsells and cross-selling in my list of 12 Shopify checkout...
by Ashwin Satyanarayana | Aug 11, 2023 | Content Marketing
Are you sold on the benefits of blogging for your business? That’s a good start. Along with the right business blogging tools, blogging itself lies at the foundation of inbound marketing. With business blogging, you get relevant traffic, you have a chance to...
by Ashwin Satyanarayana | Aug 7, 2023 | Ecommerce
Here’s the thing with eCommerce SEO approaches (and SEO in general) — everything you read (or watch or listen to) online is written by marketers for marketers — It’s a half-hearted attempt for eCommerce brands, small business owners, content...
by Ashwin Satyanarayana | Aug 4, 2023 | Ecommerce, Email Marketing
If you aren’t using automated eCommerce email marketing workflows, it’s a superpower you aren’t using. You could practically switch off all of your marketing campaigns, marketing dollar spends, and all the effort you take to promote Shopify stores and just focus...
by Ashwin Satyanarayana | Jul 19, 2023 | Ecommerce
Without doing eCommerce Store marketing, you’ll only hear crickets and the sound of your head buzzing. It’s not enough to get a great idea, a minimum viable product, or setting up a great foundation for an eCommerce store; you have to do much more. One of...
by Ashwin Satyanarayana | Jul 17, 2023 | Ecommerce
Marketing your eCommerce store is perhaps the most persistent, ongoing issue merchants have. Some free Shopify Marketing tools help ease the process and get to a default “Do it first, tweak it all later” mode. That’s a good thing for Shopify...
by Ashwin Satyanarayana | Jul 14, 2023 | Email Marketing
This MailerLite review will be continuously updated, refreshed, and managed. That’s how it should be, right? Email marketing platforms are plenty. To thrive with an email marketing platform, however, there are 101 different aspects to consider (given the type of...