Why a blog post on Nike Email Marketing Campaigns, you ask? There’s always something to learn from the best (even if you have opinions about that). Founded in 1964 and headquartered in Toronto, Canada, Nike is one of the biggest brands there is. From its actual, brand-owned showrooms everywhere to shady markets of Mogadishu, Nike … Read more
Drip acquires Sleeknote. Drip and Sleeknote working together? Now, that’s some fantastic news. Think conversion-optimized lead generation is now backed up by world-class email marketing awesomeness. It ushers in a load of possibilities for eCommerce store owners and businesses. To understand what the recent Drip and Sleeknote integration means for your business, you’d have to … Read more
The ConvertKit Review is a comprehensive overview of ConvertKit’s features, benefits and pricing. ConvertKit is one of the most popular email marketing service providers for bloggers because it offers an easy-to-use interface and many options to grow your business.👇 It also has some great training resources like webinars, tutorials, blog posts and video courses which … Read more
Want to learn how to create ConvertKit forms? Don’t just look at the knowledge-base or a random YouTube video on How to Create ConvertKit forms (like I have below). Why, you ask? Anyone can learn how to create a ConvertKit form; what you really need is this: How to Create ConvertKit Forms that Really dial … Read more
Before you roll your eyes over the same old “email marketing tips” post, there’s a reason why I am writing this again: because no one ever follows good advice, it seems? Did you know that for every $1 that Shopify stores spend on email marketing (on average and for those that use email right), they … Read more
Email marketing returns 4300% on every dollar. For that alone, you must do email marketing right. As a small business owner, you already have too much on your plate. When it comes to digital marketing for your business, you’ll probably end up with the paradox of choice. Should you focus your efforts on SEO? Should … Read more
Email marketing has an ROI of 4300% (now, it might be even more). Email marketing didn’t die. If you aren’t doing email marketing or if you are still focused on managing social media accounts or doing SEO like there’s no tomorrow, you are literally throwing money away. Email marketing is the single best thing you … Read more
You do know how irritating it can be when you already purchased something online and you continue to get emails to buy, upgrade, or to subscribe? When businesses do this, it shows that they don’t care. They don’t respect you enough. That they didn’t bother to do certain simple things (such as using tags) or … Read more
For a long time now, I’ve been a believer in sending out plain text emails. Fancy HTML emails with images and other paraphernalia is not my thing. When I say Create Stunning Emails, my emphasis is both on design and results. HTML emails are like unnecessary fat — tempting, but totally avoidable. Also, most email … Read more
TL; DR Quick question: When it comes to email marketing, should you use Plain text Vs HTML emails? What should you use, and why? Answer: Mostly plain text. Sometimes HTML (always optional). I no longer have the time or the patience to convince clients when they come asking as to whether or not they should … Read more