by Ashwin Satyanarayana | May 4, 2018 | Digital Marketing
This isn’t an economics post. So, what’s the law of diminishing returns doing here? Read on Andrew Chen wrote an insightful piece of the Law of Shitty Click Throughs where he writes that everything new doesn’t remain new. What’s new and novel now doesn’t...
by Ashwin Satyanarayana | Apr 25, 2018 | PPC
Ever considered running evergreen PPC campaigns (budgets permitting, of course)? There isn’t a business that’d like leads and sales coming in only during parts of the year (even seasonal businesses wish that their business wasn’t seasonal). You want your leads and...
by Ashwin Satyanarayana | Apr 18, 2018 | Facebook Advertising
Facebook Advertising cost has already gone through the roof. You better know how to keep those costs down. Facebook is turning into a behemoth of an advertising platform with an incomparable number of visual formats for ads, the number of different campaigns you can...
by Ashwin Satyanarayana | Apr 13, 2018 | Business
Note: This is a guest blog post by Victoria Greene — She is a freelance writer and branding consultant. She updates her blog, Victoria Ecommerce, with news on the latest trends in the world of marketing, design, and ecommerce. Victoria has a drive for helping...
by Ashwin Satyanarayana | Apr 11, 2018 | Video, Tools for Work
The time for video creation has come (so the video creation tools will rule). You can’t run, you can’t hide, and you can’t get away by just typing. There was this maxim in the world of digital marketing, as we know it: “All brands are publishers” I think those days...
by Ashwin Satyanarayana | Apr 9, 2018 | Instagram Advertising
Instagram Advertising is the next best thing to Facebook Advertising. In fact, if you have the budget and the creatives, you should utilize both. If you are convinced that Facebook Advertising is a powerful way to boost your reach, get leads, and run campaigns for...
by Ashwin Satyanarayana | Apr 2, 2018 | Live Streaming
Looking for Facebook Live Ideas? Get yourself some coffee. Facebook made it possible for absolutely everyone with a Facebook account (on phone or from the desktop) to go live. With Facebook Live, you can do live streaming from wherever you are and let the world see...
by Ashwin Satyanarayana | Mar 28, 2018 | Landing Pages
Why this Unbounce Vs Clickfunnels comparison, you ask? You won’t appreciate what a landing page builder really does for you if you don’t know what you are looking for in the first place, right? You might think you know what you want, but you still don’t (not until you...
by Ashwin Satyanarayana | Mar 26, 2018 | Email Marketing
You’ve heard enough about the fact that email marketing truly makes money. For every $1 spent, it gets you $44 back, on average, according to the American Marketing association. Your email marketing stats are loud and clear. In terms of pure return on Investment,...
by Ashwin Satyanarayana | Mar 21, 2018 | Tools for Work
Calls to action — those are million-dollar buttons. Good calls to action put money into your bank account. In some cases, they are the reason why a landing page converts so much better than others. Or what some businesses are able to grow while others can’t....
