by Ashwin Satyanarayana | Nov 10, 2017 | Email Marketing
Learning how to build email lists is the single best thing you’ll do for your business. I know you’d have read about it countless times, but that’s because it really is the underrated digital marketing channel out there. I wrote about why you should...
by Ashwin Satyanarayana | Nov 8, 2017 | Email Marketing
Build subscriber lists and you’ll make more money than you thought. Do you have a list of your customers? If I asked you right away, do you have ways to build subscriber lists? Despite the push, many businesses don’t do it. New. Shiny. Revolutionary. Fancy...
by Ashwin Satyanarayana | Nov 3, 2017 | Wordpress, Conversion Optimization
Follow a few WordPress conversion optimization tips and you’ll go a long way to get results from your site — instead of the site just sitting there. Setting up a website based on WordPress is easy. Making a website sweat it out for optimum conversions...
by Ashwin Satyanarayana | Nov 1, 2017 | PPC
Here’s the thing with paid advertising if you don’t get it right: It entails a relentless charge on your card, it’s a constant burden on your budget, it’s a colossal waste of time, effort, opportunity, and resources. While you have taken a step up from many...
by Ashwin Satyanarayana | Oct 30, 2017 | Wordpress
If you are looking for the best WordPress themes, it’d be a miserable search. Almost every WordPress theme looks good. How do you decide (from a marketing standpoint? I’ll make it easier for you. The starting point (after validating ideas and thinking all...
by Ashwin Satyanarayana | Oct 27, 2017 | Marketing
Selling to cold audiences won’t work; sell to a warm audience. Warm audiences are those who are aware of your brand — they’ve seen you somewhere (from an ad to a Tweet on Twitter). Leads and sales aren’t always the only objectives when you try to use...
by Ashwin Satyanarayana | Oct 25, 2017 | Facebook Advertising
Do you run Facebook ads? It’s tricky. Have you been sitting at your desk wondering if Facebook ads are the best thing that could happen to your business? Or maybe you are still contemplating a fit? You can read all about funnels, the right way to run Facebook...
by Ashwin Satyanarayana | Oct 20, 2017 | Email Marketing, Business
The reason why you want to spend time building sales funnels is because you need to guide your visitors towards the steps you want them to take. You won’t last a day trying to manage your digital marketing efforts — organic or paid — without the help of...
by Ashwin Satyanarayana | Oct 13, 2017 | Marketing Automation
Most myths are useless. Some of them hurt. Marketing automation myths are no different. A Salesforce State of Marketing report pegs that over 67% of marketing leaders currently use a marketing automation platform (thank you Jordie Van Rijn of Email Monday for that)....
by Ashwin Satyanarayana | Oct 6, 2017 | Digital Marketing
Digital marketing minimalism is a hard concept to follow; just like minimalism itself is. What do Joshua and Ryan who run The Minimalists and Courtney who runs BeMoreWithLess have in common? They are minimalists. The advocate the need to get rid of all the crap you...
