PPC Campaign Mistakes You Shouldn’t Do (& You Know Better)

PPC campaigns are fantastic, but PPC campaign mistakes (whatever the reason why these mistakes still happen) can be devastating. Businesses and brands all over the world take to digital paid advertising campaigns in the hope of getting all the goodness that digital campaigns can provide: Lower advertising costs Better ROI for ad spend. Flexibility when … Read more

Quora For Business: How To Get What You Want (& The Double Impact Strategy)

Quora is growing fast, and it’s unique in its own way. Quora is a gentle version of Reddit and it’s much more easier than ever to get some social footprint on Quora today. With over 300+ million daily users, Quora is incredible when it comes to getting you the results you seek. Your results, meanwhile, … Read more

Facebook Messenger Chatbot: Top Use Cases

Earlier, I established that Facebook Messenger is a powerful platform that you shouldn’t overlook and that you can benefit from the sheer reach and engagement of such a platform. With more than 1 billion plus users and counting — and given that almost everyone is on the messenger platform — your Facebook messenger chatbot invariably … Read more

Facebook Messenger: It’s the Money Maker You Are Ignoring

What do you think is a platform today that boasts of engagement levels enough to grow your business to a level you never thought possible? Which platform gives you the best opportunity to engage and sell? You’ll be surprised to know: Facebook Messenger. According to Inc, With more than 1.3 billion users, 2 billion + … Read more

Drip & Shopify Integration: Run a Smart Ecommerce Business

Shopify is a behemoth — and possibly the only eCommerce solution — you should bother considering if you ever wanted to start an eCommerce business. As such, Drip is the ultimate solution for your email marketing automation. The good news is that Drip and Shopify work as well as Mr & Mrs. Smith or the … Read more

OptinMonster Review: Lead Generation, With Style

Note: Long after this Optinmonster Review has been written, there have been several updates to this fantastic lead generation tool. The updates have been added to this post as and when appropriate. The struggle to generate leads off of your website is real. It’s an ongoing thing. It never ends. After all these years, I … Read more

Why You Should Bank On Drag & Drop Landing Page Builders?

Quick question: Do you use drag and drop landing page builders or do you use HTML pages that are designed by your designers (and I am hoping you do use landing pages for your marketing campaigns)? In all my years of working as a digital marketing professional, I can’t even begin to count the sheer … Read more

Email Automation: Basic Sequences You Should Run, Now

Your website should normally be the first destination to help you start generating leads. It so happens that the importance of your website — as far as generating leads is concerned — is almost always overlooked. Most business websites aren’t even designed from a marketing standpoint, let alone generate leads. Whether you get 10 visitors … Read more