There’s something about digital media that leads you to believe that you could take shortcuts, jump through the hoops, and change the dynamics of marketing and even interpret customer behavior differently. Writing crap and stuffing blog posts with keywords don’t work. Yet, the trend is still on. Social media has a “social” component to it, … Read more
Facebook business ads are your first line of defence, especially if you are looking for fast growth and business traction. Facebook is already a social behemoth with literally every person on the planet spending half a day on it. If your business isn’t making use of this powerful platform, it’s already losing out on opportunity. … Read more
FB ads are growing in popularity. It’s easy enough to think that Facebook is a behemoth, that over 2 billion + folks are on Facebook, and that you’d not need anything else if you could manage to make Facebook work for your business. If you thought that, you’d be right. But you’d be wrong to … Read more
When one awesome tool integrates directly with a phenomenal platform for advertising, what do you get? When you get to create Facebook ads in Mailchimp, you get awesomeness, that’s what. MailChimp recently introduced a slew of new features such as fresh new pop-up options along with the ability to create Facebook ads from within MailChimp’s … Read more
Budgets aren’t infinite. It only helps if you follow a few Facebook ad budgeting tips. Why, you ask? Here’s one of the most frequently asked questions, in multiple variations: “How much do I spend on my Facebook Campaigns? ” “What should be my budget for Facebook campaigns?” “What kind of budget do I allocate for … Read more
Learning how to build email lists is the single best thing you’ll do for your business. I know you’d have read about it countless times, but that’s because it really is the underrated digital marketing channel out there. I wrote about why you should drop everything you are doing and why you should build a … Read more
Build subscriber lists and you’ll make more money than you thought. Do you have a list of your customers? If I asked you right away, do you have ways to build subscriber lists? Despite the push, many businesses don’t do it. New. Shiny. Revolutionary. Fancy We always want the next best thing. We watch out … Read more
Follow a few WordPress conversion optimization tips and you’ll go a long way to get results from your site — instead of the site just sitting there. Setting up a website based on WordPress is easy. Making a website sweat it out for optimum conversions isn’t anywhere close to waking up with the smell of … Read more
Here’s the thing with paid advertising if you don’t get it right: It entails a relentless charge on your card, it’s a constant burden on your budget, it’s a colossal waste of time, effort, opportunity, and resources. While you have taken a step up from many entrepreneurs who dream but don’t dare put money up … Read more
If you are looking for the best WordPress themes, it’d be a miserable search. Almost every WordPress theme looks good. How do you decide (from a marketing standpoint? I’ll make it easier for you. The starting point (after validating ideas and thinking all that you think about pricing and strategy) is usually the website. Most … Read more