Paid Advertising: Unbelievable & Silly Mistakes You Still Do

Here’s the thing with paid advertising if you don’t get it right: It entails a relentless charge on your card, it’s a constant burden on your budget, it’s a colossal waste of time, effort, opportunity, and resources. While you have taken a step up from many entrepreneurs who dream but don’t dare put money up … Read more

Best WordPress Themes? Your No-brainer Options

If you are looking for the best WordPress themes, it’d be a miserable search. Almost every WordPress theme looks good. How do you decide (from a marketing standpoint? I’ll make it easier for you. The starting point (after validating ideas and thinking all that you think about pricing and strategy) is usually the website. Most … Read more

Building Sales Funnels? Use these Awesome Tools

The reason why you want to spend time building sales funnels is because you need to guide your visitors towards the steps you want them to take. You won’t last a day trying to manage your digital marketing efforts — organic or paid — without the help of the right set of tools to build … Read more

Top Marketing Automation Myths: This Hurts

Most myths are useless. Some of them hurt. Marketing automation myths are no different. A Salesforce State of Marketing report pegs that over 67% of marketing leaders currently use a marketing automation platform (thank you Jordie Van Rijn of Email Monday for that). For many businesses that don’t, there’s at least a plan in place … Read more

Digital Marketing Minimalism: When Less Is More

Digital marketing minimalism is a hard concept to follow; just like minimalism itself is. What do Joshua and Ryan who run The Minimalists and Courtney who runs BeMoreWithLess have in common? They are minimalists. The advocate the need to get rid of all the crap you hoarded in your life. I followed their advice (what … Read more

How to Put Your Digital Marketing Game Face On

The problem with most of us is that we conveniently believe that we are always doing the best we can with respect to everything. We barely even scratch the surface of what we can really do. When it comes to digital marketing, we have a tendency to stick to what “seems” to work rather than … Read more

7 B2B Marketing Rules: Follow Like Religion

B2B marketing rules are hard to follow. I get it. B2B marketing often involves an extended sales process, is more geared towards companies (and not individuals, and the inherent complexity of B2B products and services. With B2B marketing, it’s also harder to identify the right buyers and create the complex pricing structures that it demands. … Read more

Facebook Ad Campaign Setup: Here’s How You Do it Right

Whether you use Facebook ads, Google Adwords, or any other traffic sources, it’s imperative that you plan your campaigns the right way. If you don’t, you lose money. You’ll call it an experiment. You won’t get anything from it. You did hear that more than 98% of all ad spend is wasting, didn’t you? It’s … Read more